Whole Finland’s secret: Martti Ahtisaari’s 80th birthday surprise exceeds 200,000-euro milestone – « We could not imagine this would be such a hit »

Former Finnish President Martti Ahtisaari turns 80 in June, and in celebration a campaign, Don’t tell Martti, has been launched to raise funds for the crisis management organisation CMI founded by Ahtisaari. The trick is that the campaign is supposed to remain a secret from Ahtisaari until his birthday, and CMI has asked the media to refrain from mentioning it in print and broadcast media. According to Elina Lehtinen, Head of Communications at CMI, the campaign has already exceeded expectations by raising more than 200,000 euros. The majority of the donations are from private citizens, and the average sum 15 euros.

Media:  Talouselämä
Date: 25.4.2017
Journalist: Juha Törmälä
Main source: Elina Lehtinen, Head of Communications at CMI

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