Supercell’s first years are unique in business history. Some 1.5% of all people play its games every day, and in Finland people use more money on Supercell’s games than on music and books. According to Supercell, EUR 2.1 billion was used on its mobile games last year. This is very exceptional for a company that has not turned six years yet. Supercell is growing even faster than Google, Facebook and Twitter in their first years. Still, it does not mean that it is the new Google or Facebook. Competition in the gaming industry is tough and games do not necessarily last long. CEO Ilkka Paananen says, however, that their vision is to make games that people play for years or even decades.

Media:  Helsingin Sanomat

Date: 10.3.2016

Journalist: Juhani Saarinen

Main source: Supercell